Strategy
The Companys strategic priority is to achieve and maintain a strong leadership position in Russia and the countries of the Customs Union in the manufacture and distribution of passenger vehicles and light commercial vehicles.

The Company continues to follow the fundamental principles of its strategy which are to:
build sustainable growth through partnerships
focus on the most dynamic market segments with products made for Russians
increase the level of locally-produced parts and components to 60%
implement modern technologies in products and production to maintain the highest quality
improve the value proposition for clients, partners, suppliers, employees and shareholders.

Our fundamental principles - which we also share with our partners - are built around mutual trust, market- and customer-focus, and a corporate culture which awards initiative, creativity and quality in all fields of operations.

Based on the fundamental principles Ford Sollers was first launched in 2011 the joint venture with Ford Motor Company for production and distribution of Ford vehicles in Russia. In March 2019, SOLLERS and Ford Motor Company announced the plans for strategic restructuring of Ford Sollers JV. On July 1, 2019 SOLLERS PJSC obtained 51% share in the JV, Ford Motor Companys share is 49%. New joint venture is involved in the production and distribution of Ford Transit commercial vehicles, as well as the localization and further development of the special vehicles model range. New Ford Sollers JV is based on the existing Ford Sollers Elabuga plant, which is a resident of the ALABUGA Special Economic Zone (the Republic of Tatarstan). The new joint venture started its operations on July 1, 2019.

Implementing the concept of sustainable growth through partnerships, in 2012 SOLLERS set up the 50/50 joint venture with Mazda Motor Corporation in Vladivostok, Mazda Sollers. The joint venture assembles Mazda SUVs and passenger cars: Mazda CX-5, Mazda CX-9 and Mazda6. Since 2019, the joint venture exports locally produced engines for Mazda vehicles to Japan. 

In the first half 2018 the Group established the joint venture with ISUZU Motors Limited. The new joint venture Isuzu-Sollers will develop the technological cooperation in Russia and design, produce and distribute medium-duty trucks.

Along with the joint ventures, SOLLERS Group has wholly-owned production assets - Ulyanovsk Automobile Plant, producing Russian SUVs and light commercial vehicles under UAZ brand; and Zavolzhsky Engine Plant, which manufactures petrol engines under ZMZ brand.

Overall production capacity of the Group, including JVs, amounts to 300, 000 vehicles per annum.