SOLLERS is announcing a company renaming to SOLLERS Auto. The decision
to rename the company was made by a general shareholders meeting.
The
reason behind the decision is that the parent company, SOLLERS GROUP
(formerly Erfix LLC), headed by Vadim Shvetsov, has begun developing new
lines of businesses related not only to carmaking, but also to various
mobility services.
Sollers Auto will remain a public joint-stock
company, embracing the group's key carmaking and distribution assets:
Ulyanovsk Automobile Plant, Zavolzhsky Engine Plant, Sollers Ford, and
Mazda Sollers. Other subsidiaries of SOLLERS Auto will include SOLLERS
Transport Solutions (a car rental and subscription services operator),
SOLLERS Engineering (an engineering center), and SOLLERS Car Fleet (a
leasing company).
"Our strategy in the automotive industry has
served as a good launch pad and starting point for the development of
new approaches and new independent businesses in logistics, mobility
services, and in digital products and technologies. Although we are
implementing our business models and entering new markets and client
audiences, in the minds of our partners, customers, and the authorities
many of our new initiatives are still associated with the recognizable
SOLLERS brand. That is why we've decided to position the entirety of
our new lines of business (represented by such companies as LORUS,
Pacific Logistic, PROF-IT GROUP, Conscious Machines, Sollers-Technology,
etc.) under the umbrella of the SOLLERS GROUP brand, while renaming our
core business, represented by PJSC SOLLERS, as PJSC SOLLERS Auto, thus
emphasizing our holding firm's commitment to carmaking," explained the
General Director of SOLLERS GROUP LLC and Chairman of SOLLERS Auto PJSC
Board of Directors, Vadim Shvetsov.
